An Introduction to Winning Business in the Government Marketplace (2026 Update)

Government procurement can feel complex and intimidating, especially for businesses new to the space. This training provides a high-level, birds-eye view of government contracting, helping you understand how the system works, what opportunities exist for small businesses, and what it takes to get started.

Date: January 13, 2026

Time: 12:00 p.m. CST

Duration: Approx. 90 minutes

Instructor: Carroll Bernard (Govology)

Learning Credits: 1.5 CPEs, 1.5 ATCs

*To register, please see the Govology Event Registration Instructions below.

Your registration includes access to the on-demand recording.

In this webinar, you will:

• Explore the multifaceted world of government procurement and gain a clearer understanding of what it entails

• Discover the advantages available to small businesses, including special incentives and set-aside programs

• Learn how small businesses participate and compete within the government contracting space

• Understand what it means to be “Procurement Ready” and the basic steps and prerequisites involved

• Identify common challenges small businesses face in government procurement

• Learn about practical approaches to addressing those challenges through real-world examples and success stories

• Gain awareness of how to build connections, identify helpful tools, and navigate the government contracting landscape

This introductory webinar is designed to build foundational understanding and set realistic expectations for businesses considering government contracting.

Target Audience: This training is designed for individuals and organizations who are new to or exploring government contracting, including:

• Small business owners considering government contracts for the first time

• Entrepreneurs evaluating whether government procurement is a good fit for their business

• Early-stage government contractors seeking a clearer, big-picture understanding of the landscape

• Business development, sales, or operations staff responsible for exploring new revenue channels

• Consultants, advisors, and support professionals who work with small businesses entering government contracting

No prior government contracting experience is required. The training is intended to provide foundational awareness and context—not advanced tactics or deep technical instruction.

*Govology Event Registration Instructions:

As a client of the Northwest Texas APEX Accelerator, you can attend Govology webinars at no cost with a discount code. Please email Brandy Reed at Brandy.Reed@ttu.edu to get your discount code BEFORE you click on the webinar link to register.

Get code, then, click HERE to register.

When you register, you’ll receive a confirmation email from Govology with your webinar link. If you don’t receive it, contact support@govology.com.

1. Create an account on Govology.com if you are new to Govology.

2. Add the webinar to cart.

3. Enter your discount code in the Coupon field and click Apply.

4. Click Proceed to Checkout to complete your registration.

5. Fill out the registration form and click Place Order.

ONLINE | No cost with code

This APEX Accelerator is funded in part through a cooperative agreement with the Department of Defense.