GOVOLOGY: How to Grow Your Government Sales with Micro-Purchases

Many small businesses assume they need to win large, complex government contracts to succeed in government sales—but that’s not the reality. Thousands of businesses build consistent, profitable revenue by focusing exclusively on micro-purchases, a simplified buying method that allows agencies to buy directly from vendors without lengthy solicitations or heavy compliance requirements.

Date: January 22, 2026

Time: 12:00 p.m. CST

Duration: Approx. 90 minutes

Instructor: Carroll Bernard (Govology)

Learning Credits: 1.5 CPEs, 1.5 ATCs

*To register, please see the Govology Event Registration Instructions below.

Your registration includes access to the on-demand recording.

In this session, you’ll learn how micro-purchases work, why recent threshold increases have made them more valuable than ever, and how small businesses can use them as a low-barrier entry point into government sales. We’ll show you how micro-purchases can help you get your foot in the door, generate steady revenue, and even build a full-time business—without competing for large contracts or navigating the traditional procurement maze.

You’ll walk away with a clear understanding of how to approach government buyers, what they need, and how to create a simple, repeatable sales process that works within the micro-purchase framework.

You’ll Learn:

• What micro-purchases are and why recent threshold changes make them more lucrative than ever

• How to identify, approach, and sell directly to government buyers using a simple, repeatable process

• Real-world examples of small businesses (including ours!) that have built successful, scalable models through micro-purchases

• Step-by-step strategies to streamline your micro-purchase sales cycle—from outreach to payment

Whether you’re just exploring government sales or looking for a faster, less intimidating way to generate revenue, this webinar will show you how to build momentum without the stress, delays, and complexity of traditional contracting.

Target Audience: This webinar is ideal for:

• Small business owners new to government sales

• Solo consultants, freelancers, and service providers

• Mom-and-pop shops looking for consistent, manageable revenue

• Early-stage government contractors seeking faster wins

• GovCon startups that want to validate their offer before pursuing larger contracts

No prior government contracting experience is required. This session is designed for businesses that want a simpler, more accessible path into government sales.

*Govology Event Registration Instructions:

As a client of the Northwest Texas APEX Accelerator, you can attend Govology webinars at no cost with a discount code. Please email Brandy Reed at Brandy.Reed@ttu.edu to get your discount code BEFORE you click on the webinar link to register.

Get code, then, click HERE to register.

When you register, you’ll receive a confirmation email from Govology with your webinar link. If you don’t receive it, contact support@govology.com.

1. Create an account on Govology.com if you are new to Govology.

2. Add the webinar to cart.

3. Enter your discount code in the Coupon field and click Apply.

4. Click Proceed to Checkout to complete your registration.

5. Fill out the registration form and click Place Order.

ONLINE | No cost with code

This APEX Accelerator is funded in part through a cooperative agreement with the Department of Defense.