GOVOLOGY: Leveraging Market Research for Government Market Opportunities (2026 Update)

Are you a new government contractor eager to break into the lucrative government marketplace? Mastering market research is a crucial skill that can give you a significant edge over the competition. In this comprehensive introductory course, you’ll gain the essential knowledge and tools needed to excel at market research and secure a competitive advantage.

Date: February 3, 2026

Time: 12:00 p.m. CST

Duration: Approx. 90 minutes

Instructor: Carroll Bernard (Govology)

Learning Credits: 1.5 CPEs, 1.5 ATCs

*To register, please see the Govology Event Registration Instructions below.

Your registration includes access to the on-demand recording.

In this webinar, you’ll learn:

The Critical Importance of Market Research: Understand why market research is the foundation of success for government contractors and how it can significantly impact your ability to win contracts.

Tapping into Free Government Data Sources: Learn how to access and leverage free government data to gain a competitive edge.

Mastering NAICS and Product Services Codes: Learn the importance of these codes for vendor registration and how to use them to create compelling marketing materials.

Applying Qualitative and Quantitative Research: Discover how to use both research methods to make data-driven decisions and maximize your opportunities.

Unlocking Historical Spend Data: Learn to analyze historical spending data to identify top government buyers, find potential partners or competitors, and gain insights into small business set-asides and sole source contracts.

By the end of this training, you’ll have a solid foundation in market research that will set you up for success in the government marketplace. This training will also prepare you for advanced market research courses on Govology.com, where you can learn tactical skills for analyzing competitive intelligence and uncovering opportunities through advanced prospecting and forecasting techniques.

Target Audience: new government contractors, experienced government contractors who need to refresh their market research skills, and procurement professionals.

*Govology Event Registration Instructions:

As a client of the Northwest Texas APEX Accelerator, you can attend Govology webinars at no cost with a discount code. Please email Brandy Reed at Brandy.Reed@ttu.edu to get your discount code BEFORE you click on the webinar link to register.

Get code, then, click HERE to register.

When you register, you’ll receive a confirmation email from Govology with your webinar link. If you don’t receive it, contact support@govology.com.

1. Create an account on Govology.com if you are new to Govology.

2. Add the webinar to cart.

3. Enter your discount code in the Coupon field and click Apply.

4. Click Proceed to Checkout to complete your registration.

5. Fill out the registration form and click Place Order.

ONLINE | No cost with code

This APEX Accelerator is funded in part through a cooperative agreement with the Department of Defense.