GOVOLOGY: Methods for Communicating Your Past Performance to Accelerate Government Sales (2026 Update)

If you’re looking for practical strategies to better position and communicate your company’s experience and past performance, this training session will transform the way you market and differentiate your business. In this fast-paced and educational session, you’ll learn why many companies struggle to effectively market their experience and how to avoid common positioning mistakes that lead to limited differentiation. Through real-world examples, participants will learn how to map the value of past performance and strategically “bridge” that value to strengthen market position, increase perceived maturity, and better communicate capabilities to prospective clients and partners.

Date: June 16, 2026

Time: 12:00 p.m. CDT

Duration: Approx. 90 minutes

Presented by: Joshua Frank (RSM Federal)

Learning Credits: 1.5 CPEs, 1.5 ATCs

*To register, please see the Govology Event Registration Instructions below.

Your registration includes access to the on-demand recording.

Led by bestselling author and RSM Federal Managing Partner Joshua Frank, this session introduces Value-Mapping — a proven framework used by companies of all sizes to quantify and communicate the true value of their past performance. Attendees will explore practical tools, templates, and messaging strategies that can be applied immediately to improve marketing, sales, and proposal efforts in both the public and private sectors.

You’ll Explore:

• Why most businesses market their experience with only moderate success

• How to avoid common pitfalls in positioning past performance

• Real-world examples that demonstrate how to reshape your messaging

• Tools and templates to showcase your company’s breadth, depth, and capabilities

Target Audience: Entrepreneurs, small business owners, marketing professionals, sales teams, and proposal professionals seeking to improve how they market and communicate corporate experience and past performance.

Instructions: 

*Govology Event Registration Instructions:

As a client of the Northwest Texas APEX Accelerator, you can attend Govology webinars at no cost with a discount code. Please email David Miller at David.B.Miller@ttu.edu to get your discount code BEFORE you click on the webinar link to register.

Get code, then, click HERE to register.

When you register, you’ll receive a confirmation email from Govology with your webinar link. If you don’t receive it, contact support@govology.com.

1. Create an account on Govology.com if you are new to Govology.

2. Add the webinar to cart.

3. Enter your discount code in the Coupon field and click Apply.

4. Click Proceed to Checkout to complete your registration.

5. Fill out the registration form and click Place Order.

ONLINE | No cost with code

This APEX Accelerator is funded in part through a cooperative agreement with the Department of Defense.