Govology: Creating a Killer Capability Statement That Communicates Value (2026 Update)

You have seconds—not minutes—to convince a government buyer or teaming partner that your company is capable, credible, and worth engaging.

Your capability statement is your most important marketing tool in the federal space—but most fall flat. They either look outdated, say too little, or fail to clearly communicate value.

This training shows you how to fix that.

Date: May 12, 2026

Time: 12:00 p.m. CDT

Duration: Approx. 90 minutes

Presented by: Joshua Frank (RSM Federal)

Learning Credits: 1.5 CPEs, 1.5 ATCs

*To register, please see the Govology Event Registration Instructions below.

Your registration includes access to the on-demand recording.

What You’ll Learn

• What makes a capability statement stand out (and what makes them get ignored)

• The essential sections every strong capability statement needs

• How to present your company in a way that signals credibility and maturity—even if you’re new to government contracting

• How to use Value Mapping to translate past performance into clear, compelling proof of value

• Practical guidance on layout, structure, and visuals (no design experience required)

Why This Matters

Most capability statements are just lists of services. That’s not enough.

To succeed in government contracting, you need to clearly communicate why your company matters—not just what you do. This training helps you turn your experience (even commercial work) into something that resonates with government buyers and teaming partners.

What You’ll Walk Away With

A step-by-step approach to creating or improving your capability statement—so it quickly communicates your strengths, differentiators, and value in a way that gets attention and opens doors.

Who This Is For

• Small businesses entering or growing in government contracting

• Companies without strong federal past performance looking to position themselves more competitively

• Business development, marketing, and proposal professionals

• APEX Accelerator clients and those supporting GovCon success

Instructions: 

*Govology Event Registration Instructions:

As a client of the Northwest Texas APEX Accelerator, you can attend Govology webinars at no cost with a discount code. Please email David Miller at David.B.Miller@ttu.edu to get your discount code BEFORE you click on the webinar link to register.

Get code, then, click HERE to register.

When you register, you’ll receive a confirmation email from Govology with your webinar link. If you don’t receive it, contact support@govology.com.

1. Create an account on Govology.com if you are new to Govology.

2. Add the webinar to cart.

3. Enter your discount code in the Coupon field and click Apply.

4. Click Proceed to Checkout to complete your registration.

5. Fill out the registration form and click Place Order.

ONLINE | No cost with code

This APEX Accelerator is funded in part through a cooperative agreement with the Department of Defense.