GOVOLOGY: How to Build a Strong Government Sales Strategy (2026 Update)

In this fast-paced, high-energy session, Mr. Frank will show you how to build a sales strategy that actually wins in government contracting. You’ll learn how to identify who buys what you sell, gather the right intelligence, and position your solution to outmaneuver competitors—connecting the dots from targeting to capture to close.

Date: February 24, 2026

Time: 12:00 p.m. CST

Duration: Approx. 90 minutes

Instructor: Joshua Frank (RSM Federal)

Learning Credits: 1.5 CPEs, 1.5 ATCs

*To register, please see the Govology Event Registration Instructions below.

Your registration includes access to the on-demand recording.

You will learn:

1. How to research who buys what you sell

2. Why communicating quantifiable value is critical to prime and subcontracting efforts

3. How to position your company in the market

4. How to engage the market

5. Why you should consider teaming

6. How to build and manage your pipeline

7. How to manage your Bid – No Bid process

8. Pros and cons of different bid-matching and other contract management tools

This training provides award-winning tactics and strategies that have helped companies win over $14.6 billion in definitive contracts and more than $30 billion in multiple-award contracts.

Target Audience: Business owners, marketing, sales, and proposal personnel

*Govology Event Registration Instructions:

As a client of the Northwest Texas APEX Accelerator, you can attend Govology webinars at no cost with a discount code. Please email David Miller at David.B.Miller@ttu.edu to get your discount code BEFORE you click on the webinar link to register.

Get code, then, click HERE to register.

When you register, you’ll receive a confirmation email from Govology with your webinar link. If you don’t receive it, contact support@govology.com.

1. Create an account on Govology.com if you are new to Govology.

2. Add the webinar to cart.

3. Enter your discount code in the Coupon field and click Apply.

4. Click Proceed to Checkout to complete your registration.

5. Fill out the registration form and click Place Order.

ONLINE | No cost with code

This APEX Accelerator is funded in part through a cooperative agreement with the Department of Defense.