Govology: How to Effectively Take Advantage of Your Certifications to Win Government Contracts

Does this sound familiar? “Hi, we’re an 8(a) firm or an SDVOSB firm that provides…” Your mentors, colleagues, and small business counselors tell you, “Put it front and center! There are federally mandated set-asides for your company! Large companies require subcontracting plans for companies just like yours! Use your certification.”

The truth is, your small business certification alone will not get you very far. You need to think like a business that provides value rather than a company with socio-economic status. In this webinar, you will discover real-world tactics, strategies, and examples of how to “softly” communicate your status, differentiate from the competition, and facilitate the perception of corporate maturity. You will learn methods to communicate quantifiable and qualifiable metrics that focus on the value of your solutions.

You will also receive a step-by-step process for introducing yourself and your company at conferences and to potential partners and government decision-makers. You’ll know what to do during government meetings and how and when to communicate your socio-economic status the right way.

This training provides award-winning tactics and strategies that have directly helped companies win more than $14.6 billion in definitive contracts and more than $30 billion in multiple-award contracts. 

Target Audience: 

• 8(a), SDVOSB, HUBZone, WOSB, and other small business government contractors looking to leverage their certifications effectively

• Small business owners and executives seeking to improve their approach to government contracting and business development

• Federal contractors and subcontractors wanting to differentiate themselves beyond their socio-economic status

• Business development and capture managers aiming to refine their messaging and engagement strategies with government agencies and prime contractors

• APEX Accelerator counselors and small business advisors assisting firms in navigating government contracting opportunities

• Entrepreneurs and startups interested in entering the federal marketplace and positioning their businesses for long-term success

This webinar is ideal for any small business seeking to win government contracts by focusing on value-driven communication, strategic networking, and positioning their company as a credible and capable contractor.

This event is online only. Co-hosted by the Northwest Texas APEX Accelerator Center and the Texas Manufacturing Assistance Center.

Date: April 15, 2025

Time: 12:00 PM to 1:30 PM CDT

Instructor: Joshua Frank, RSM Federal

Learning Credits: 1.5 CPEs, 1.5 ATCs

*Your registration includes access to the on-demand recording.

Event Registration Instructions:

As a client of the Northwest Texas APEX Accelerator, you can attend Govology webinars at no cost with a discount code. Please email David Miller at David.B.Miller@ttu.edu to get your discount code BEFORE you click on the webinar link to register.

Email David.B.Miller@ttu.edu to get code, then, click HERE to register.

When you register, you’ll receive a confirmation email from Govology with your webinar link. If you don’t receive it, contact support@govology.com.

1. Create an account on Govology.com if you are new to Govology.

2. Add the webinar to cart.

3. Enter your discount code in the Coupon field and click Apply.

4. Click Proceed to Checkout to complete your registration.

5. Fill out the registration form and click Place Order.

ONLINE | No cost with code

This APEX Accelerator is funded in part through a cooperative agreement with the Department of Defense.