GOVOLOGY: How to Take Advantage of Your Socio-Economic Status Effectively – It’s Not What You Think (2026 Update)

Date: September 15, 2026

Time: 12:00 p.m. CDT

Duration: Approx. 90 minutes

Presented by: Joshua Frank, RSM Federal

Learning Credits: 1.5 CPEs, 1.5 ATCs

*To register, please see the Govology Event Registration Instructions below. Your registration includes access to the on-demand recording.

Does this sound familiar? “Hi, we’re an 8(a) firm or an SDVOSB firm that provides…” Your mentors, colleagues, and small business counselors tell you, “Put it front and center! There are federally mandated set-asides for your company! Large companies require subcontracting plans for companies just like yours! Use your certification.”

The truth is, your small business certification alone won’t get you very far — and in today’s environment, it carries less weight than it once did. With recent executive orders and proposed legislation targeting DEI-based contracting preferences, the certifications many companies have leaned on are facing more scrutiny than at any point in recent memory. Now more than ever, you need to think like a business that provides value rather than a company with socio-economic status.

In this webinar, you will discover real-world tactics, strategies, and examples of how to “softly” communicate your status, differentiate from the competition, and facilitate the perception of corporate maturity. You will learn methods to communicate quantifiable and qualifiable metrics that focus on the value of your solutions. You will also receive a step-by-step process for introducing yourself and your company at conferences and to potential partners and government decision-makers. You’ll know what to do during government meetings, how and when to communicate your socio-economic status the right way, and how to position your company with confidence as the regulatory landscape around set-asides continues to shift.

This training provides award-winning tactics and strategies that have directly helped companies win more than $14.6 billion in government contracts.

Target Audience: Small business owners and marketing, sales, and proposal professionals

Instructions: 

*Govology Event Registration Instructions:

As a client of the Northwest Texas APEX Accelerator, you can attend Govology webinars at no cost with a discount code. Please email David Miller at David.B.Miller@ttu.edu to get your discount code BEFORE you click on the webinar link to register.

Get code, then, click HERE to register.

When you register, you’ll receive a confirmation email from Govology with your webinar link. If you don’t receive it, contact support@govology.com.

1. Create an account on Govology.com if you are new to Govology.

2. Add the webinar to cart.

3. Enter your discount code in the Coupon field and click Apply.

4. Click Proceed to Checkout to complete your registration.

5. Fill out the registration form and click Place Order.

ONLINE | No cost with code

This APEX Accelerator is funded in part through a cooperative agreement with the Department of War.