GOVOLOGY: How to Write Customer-Focused Proposals (2026 Update)

Join Mr. Cuskey in this informative course as he takes you on a deep dive into the world of government contracts. Whether you’re new to the government marketplace or looking to gain a competitive edge, this course is packed with strategies and insights to help you land your first contract or improve your win rate.

In this course, you’ll discover the secrets to finding attractive opportunities for your company and writing customer-focused proposals that will impress government buyers. Mr. Cuskey will share his expert strategies for differentiating your company and crafting a proposal that demonstrates the best value based on the specific evaluation criteria expected by the government.

Date: February 19, 2026

Time: 12:00 p.m. CST

Duration: Approx. 90 minutes

Instructor: Jeff Cuskey (Consultant & Expert Witness)

Learning Credits: 1.5 CPEs, 1.5 ATCs

*To register, please see the Govology Event Registration Instructions below.

Your registration includes access to the on-demand recording.

New to the government marketplace? Don’t worry! Applying the tips and strategies discussed in this course will give you the confidence to pursue and win your first government contract.

If you’ve already won your first contract but want to take your success to the next level, this course will give you an exclusive ‘behind the scenes’ look at the review process. Gain a deeper understanding of the mindset of government buyers and learn how to stand out from the competition.

Here is a summary of what you’ll learn:

• How to find attractive opportunities for your company to pursue and win

• Solicitation analysis techniques and navigating the Uniform Contract Format (UCF)

• How to build and use go/no-go evaluation considerations

• How the government will evaluate your proposal

• Tips for writing a customer-focused proposal while avoiding fluff and puff

Join us for the live session and take advantage of the opportunity to ask your most pressing proposal-writing questions. Mr. Cuskey, a highly experienced and award-winning contracting professional, has been on both sides of the proposal-writing and proposal-evaluating process. Don’t miss this chance to learn from the best!

Target Audience: New contractors seeking to understand the process of writing proposals in response to federal solicitations; active contractors who want to understand what the government is looking for and how to give it to them to win more contracts; and novice proposal writers looking to sharpen the saw and hone their skills.

*Govology Event Registration Instructions:

As a client of the Northwest Texas APEX Accelerator, you can attend Govology webinars at no cost with a discount code. Please email David Miller at David.B.Miller@ttu.edu to get your discount code BEFORE you click on the webinar link to register.

Get code, then, click HERE to register.

When you register, you’ll receive a confirmation email from Govology with your webinar link. If you don’t receive it, contact support@govology.com.

1. Create an account on Govology.com if you are new to Govology.

2. Add the webinar to cart.

3. Enter your discount code in the Coupon field and click Apply.

4. Click Proceed to Checkout to complete your registration.

5. Fill out the registration form and click Place Order.

ONLINE | No cost with code

This APEX Accelerator is funded in part through a cooperative agreement with the Department of Defense.