GOVOLOGY: Methods for Communicating Your Past Performance to Accelerate Government Sales

Revolutionize the way your company presents its experience and past performance in the marketplace. Whether you’re an entrepreneur, a small business owner, or part of a large enterprise, this fast-paced and high-energy session will equip you with the strategies and tools you need to dramatically improve how your company is perceived by buyers and partners.

DATE: Tuesday, May 20, 2025

TIME: 12:00 PM to 1:30 PM CDT

Instructor: Joshua Frank, RSM Federal

Learning Credits: 1.5 CPEs, 1.5 ATCs

*Your registration includes access to the on-demand recording available May 29th. Please see Event Registration Instructions below.

Led by Mr. Joshua Frank, Managing Partner at RSM Federal and bestselling author, this webinar introduces Value-Mapping—a proven framework used by companies of all sizes to quantify the value of past performance and strategically “bridge” that value to enhance perceived maturity, credibility, and market position.

You’ll explore:

• Why most businesses market their experience with only moderate success

• How to avoid common pitfalls in positioning past performance

• Real-world examples that demonstrate how to reshape your messaging

• Tools and templates to showcase your company’s breadth, depth, and capability

Target Audience: Entrepreneurs, small business owners, marketing, sales, and proposal professionals looking to improve how they market and communicate corporate experience.

This event is online only. Co-hosted by the Northwest Texas APEX Accelerator Center and the Texas Manufacturing Assistance Center.

*Govology Event Registration Instructions:

As a client of the Northwest Texas APEX Accelerator, you can attend Govology webinars at no cost with a discount code. Please email David Miller at David.B.Miller@ttu.edu to get your discount code BEFORE you click on the webinar link to register.

Email David.B.Miller@ttu.edu to get code, then, click HERE to register.

When you register, you’ll receive a confirmation email from Govology with your webinar link. If you don’t receive it, contact support@govology.com.

1. Create an account on Govology.com if you are new to Govology.

2. Add the webinar to cart.

3. Enter your discount code in the Coupon field and click Apply.

4. Click Proceed to Checkout to complete your registration.

5. Fill out the registration form and click Place Order.

ONLINE | No cost with code

This APEX Accelerator is funded in part through a cooperative agreement with the Department of Defense.