Marketing Your GSA Schedule

Winning a GSA Schedule is only the first step. Learn how to market your contract effectively, increase visibility, and meet your minimum sales requirements through proven federal procurement strategies.

Date: December 2, 2025

Time: 12:00 p.m. CST

Duration: Approx. 90 minutes

Instructor: Brittany Opoku (First Foster Consulting, LLC)

Learning Credits: 1.5 CPEs, 1.5 ATCs

*To register, please see the Govology Event Registration Instructions below.

Your registration includes access to the on-demand recording.

What You’ll Learn

• How federal buyers use GSA Advantage!, eBuy, and BPAs

• The best market research tools: FPDS, SAM.gov, and GSA eLibrary

• Marketing strategies that resonate with contracting officers

• How to meet—and exceed—GSA’s minimum sales thresholds

After This Webinar, You Will Be Able To

• Position your company competitively in the federal marketplace

• Use federal databases to target buyers and analyze competitors

• Build a focused, contract-aligned GSA marketing strategy

• Strengthen relationships with key agency decision-makers

Why This Matters

Winning a GSA Schedule doesn’t guarantee sales. Many vendors struggle to generate revenue post-award. Effective marketing is essential to stay compliant and grow your federal footprint.

Who Should Attend

• New and existing GSA Schedule contract holders

• Small business owners, BD managers, and capture professionals

• Companies working to increase sales under MAS

*Govology Event Registration Instructions:

As a client of the Northwest Texas APEX Accelerator, you can attend Govology webinars at no cost with a discount code. Please email Brandy Reed at Brandy.Reed@ttu.edu to get your discount code BEFORE you click on the webinar link to register.

Get code, then, click HERE to register.

When you register, you’ll receive a confirmation email from Govology with your webinar link. If you don’t receive it, contact support@govology.com.

1. Create an account on Govology.com if you are new to Govology.

2. Add the webinar to cart.

3. Enter your discount code in the Coupon field and click Apply.

4. Click Proceed to Checkout to complete your registration.

5. Fill out the registration form and click Place Order.

ONLINE | No cost with code

This APEX Accelerator is funded in part through a cooperative agreement with the Department of Defense.